Breast Cancer Foundation (Singapore): Are You Obsessed With The Right Things?
Agency: DDB Group Singapore
Client: Breast Cancer Foundation (Singapore)
Product: Breast Cancer Awareness
Beauty may be skin deep, but it gets all the attention, fuss and limelight – unlike the serious issue of breast cancer.
Breast cancer is the No. 1 female cancer in Singapore1 and the incidence of breast cancer among younger women aged 20 to 34 has been rising steadily in recent years.2 Yet, breast cancer can be treated with early detection3.