Wearables, drones and beacons: Where is technology taking marketing?

This event report considers how new technologies such as wearables and beacons may affect the world of marketing.

Wearables, drones and beacons: Where is technology taking marketing?

Lena RolandWarc

How will new innovative technology such as wearable devices, iBeacons and drones affect brands? And how will consumers interact with brands in the emerging Internet of Things, hyper-connected era? These were some of the questions addressed at Moving Minds, an event held by Kinetic, the media agency, in their central London office in March 2015.

Despite all the publicity, the wearables sector has not yet resonated with the mass market and has been hindered by "backward thinking", according to Tamara Sword, director of technology marketing specialist TMR&C ....

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