Battersea Dogs and Cats Home: Staffies Campaign

Battersea Dogs and Cats Home, a London-based animal refuge centre, wanted to counter media portrayal of Staffordshire Bull Terriers ('Staffies') as being a dangerous dog, to encourage responsible potential owners to rehome its burgeoning population of the breed.

Battersea Dogs and Cats Home: Staffies Campaign

MRM Meteorite

The team

James North – CopywriterDan Douglass – Executive Creative DirectorTerry O'Neil – Art DirectorTim Molan – Senior Account ManagerKaty Nyman – Group Account DirectorCharles Townsend – ArtworkerDylan Collard – Photographer

How did the campaign make a difference?

Presenting Staffordshire Bull Terriers and crosses as loving pets increased these dogs’ opportunity for a second chance in life. This activity increased rehoming numbers and stimulated national engagement, with a 49% increase in Staffie web enquiries and an average 20%...

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