Battersea Dogs and Cats Home: Staffies Campaign
MRM Meteorite
The team
James North – CopywriterDan Douglass – Executive Creative DirectorTerry O'Neil – Art DirectorTim Molan – Senior Account ManagerKaty Nyman – Group Account DirectorCharles Townsend – ArtworkerDylan Collard – Photographer
How did the campaign make a difference?
Presenting Staffordshire Bull Terriers and crosses as loving pets increased these dogs’ opportunity for a second chance in life. This activity increased rehoming numbers and stimulated national engagement, with a 49% increase in Staffie web enquiries and an average 20%...