Reading Between The Lines

What else you can get out of quantative fragrance trials

Robert N. Cockcroft
Quest International Fragrances


Coming from a background of product market researchers into the world of fragrance houses some 15 years ago, one of the first things noticed was how massive many of the statistically significant product differences were in fragrance tests. In fragrance tests, significances of one in a thousand were by no means rare, and not always on the negative side of things!

The second issue that became apparent very quickly was that fragrances actually influence the perception of the whole spectrum of product performance characteristics, even on some of the most functional of products. This was nothing down to minor formulation differences, poor mixing and batch variations, in some cases the fragrances made a deeper impact on functional benefits than they did on the expected liking of the smell.