Experiential marketing: The case for live experiences
Chris ToepperMomentum Worldwide
Only by developing an experience strategy based on actions and value can you create a worthwhile and memorable experience. Brands creating those positive experiences will be rewarded with brand love.
You know the situation. You – whether motivated by an intense deadline or naive optimism – set up a meeting at 9am on a Monday. Now, this is the time most people are easing in, sipping coffee and perusing emails. But you are reassured when you send the appointment and everyone accepts. They'll all be there! You even get...