Sony Europe: This is for the players, this is PS4

This case study describes how Playstation promoted its PS4 as the 'next gen' console of choice for the gaming specialist in France, Spain and the UK.

Sony Europe: This is for the players, this is PS4

Campaign details

Client: Sony Computer Entertainment EuropeBrand: Sony Computer Entertainment EuropeAgency: 180 Amsterdam, OMDCategory: Leisure & EntertainmentCountry: Netherlands

In 2013, nearly a billion...

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