Great brands and the role of ideals

Millward Brown worked with Jim Stengel, former CMO of P&G, to produce GROW, a study of business growth that seeks to unearth the underlying factors that characterise the unparalleled growth of the world's 50 highest-growth brands.

Great brands and the role of ideals

Nick CooperMillward Brown Optimor

Recent research impressively documents what we instinctively feel: brands that represent an ideal have more-committed employees and a markedly better financial outcome.

Have you ever reflected...

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