Great brands and the role of ideals

Nick Cooper

Millward Brown worked with Jim Stengel, former CMO of P&G, to produce GROW, a study of business growth that seeks to unearth the underlying factors that characterise the unparalleled growth of the world's 50 highest-growth brands.

Brand equity & strength
Brand identity & image
Brand purpose
Driving innovation
Brand growth
Accountability, C-Suite relations
Managing the marketing function
Turning research into insight
Strategy

Great brands and the role of ideals

Nick CooperMillward Brown Optimor

Recent research impressively documents what we instinctively feel: brands that represent an ideal have more-committed employees and a markedly better financial outcome.

Have you ever reflected...

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