Charities and the not-for-profit sector

Andrew Smith, Louise Brown and Sue Garner

The idea for this article came from members of the Independent Consultants Group (, a network of 300+ mainly UK-based individual or small-partnership market researchers. Our members work for a very wide range of charities, not-for-profit (NFP) organisations and non-governmental organisations (NGOs), and this sector has needs that experienced consultants are especially well placed to meet. Our project work enables us to make a number of general statements about the special requirements of this sector and how clients deal with them. We start with the general observations, and then describe three project examples that illustrate real-life implications.