ARF Audience Measurement 4.0: Traditional Media Have the Numbers to Buck Digital Challenge
Geoffrey PrecourtWARC Online
Betsy Frank, chief research & insights officer, Time, Inc., read out the full program blurb introducing back-to-back media panels at the Advertising Research Foundation's (ARF) fourth-annual Audience Measurement 4.0 Conference:
"'Traditional' Media in a Digital Age: Open Road vs. Digital Gridlock? Radio, print and outdoor are the media most perceived to be 'under threat' in the 21st Century. Are these so-called 'traditional' media being left behind in the digital realm, despite their best efforts to adapt or are they already finding new...