China's Online Video Services: Viable Medium or Laboratory?

David Wolf

About 320m Chinese consumers are estimated to watch an average of one hour's worth of online video every day, and this paper profiles the opportunities and challenges of China's online video market.

Online video effectiveness
Greater China
Strategy

China's Online Video Services: Viable Medium or Laboratory?

David Wolf

There is a blaze of excitement around China’s online video industry that makes YouTube and Hulu look like pale imitators lurking in the shadows of the industry Following back-to-back...

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