Ecommerce in India: Trends and insights

This event report looks at the latest ecommerce trends in India, where the market has more than doubled in size since 2009.

Ecommerce in India: Trends and insights

Preeti Chaturvedi

There were 150 million internet users in India as of December 2012, making it the third-largest country worldwide on this metric, behind China on 568 million and the US on 254 million. Despite this, the expanding domestic online population has not yet translated into an equally prosperous ecommerce market.

Ashvin Vellody, a partner at KPMG, told delegates at the Fifth National Conference on Digital Commerce – organised by the Internet and Mobile Association of India (IAMAI) – that there was room for considerable optimism going forwards. In evidence of this, he gave...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands