SXSW 2013 summary and topline learnings

Richard Fitzgerald

This article provides a recap of the developments seen at the South by Southwest Interactive 2013 event.

SXSW 2013 summary and topline learnings

Richard Fitzgerald

Background

South by Southwest Interactive first ran in Austin, Texas in 1994, with one venue. Almost 20 years later it has expanded in proportion to the growth of the digital world itself to 10 venues that accommodate 27,000 people over 4 days. Attendees digest and spread the learning's around the world in real time. There is great appetite for it. Recent years saw Twitter launch (2007), Foursquare revealed (2008) and Nike's Fuelband (2013). So, what were the trends from SXSW 2013?

Hard wear

Wearable technology is in its infancy and a space...

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