Audi: The first email test drive

This case study describes a campaign for Audi, the automotive brand, which invited consumers in Spain to take an 'email test drive', in order to emphasise the brand's technological innovation.

Audi: The first email test drive

CP Proximity

Entry Information

Country where program ran: SPAINProgram start date: 12/03/12Program end date: 01/01/13Advertiser/Client Name: Volkswagen-Audi España S.A.Product/Service Description: Audi. Premium brand in the automotive market, characterized by always being at the forefront of technology.Category: Automotive (AU)

Strategy

Business problem

Audi's positioning is based on the constant innovation of its vehicles. In recent years, this position has solidified with the launch of numerous technological innovations which Audi hopes will establish it globally as the most innovative and sustainable brand in 2020. These...

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