ParaLife Foundation: I will work for free
Publicis Mexico
Advertiser: ParaLife FoundationBrand: ParaLife FoundationCountry: Mexico
Objectives
The ParaLife Foundation is a very small not-for-profit organization that is dedicated to helping people with disabilities find suitable work and further their employment prospects. Prior to the campaign the charity, only established in two months, had limited visibility and almost non-existent awareness within the communities that it intended to help. This was demonstrated by the fact that until 2010 75% of disabled people were either unemployed or underemployed.
Our main objectives for the campaign were:
- Increase awareness of...