Outdoor Lives and Outdoor Advertising in Singapore
Kinetic's 'Moving World Asia' research looks at consumers' everyday lives, and how they interact with different media, in five key markets: Hong Kong, Malaysia, Singapore, Thailand and the Philippines. The study's themes include urbanisation, rise of leisure time, travel, shopping and technology.
Singapore is a destination for skilled immigrants – 80% of new immigrants in 2009 had post-secondary education qualifications. The city is well known for both its shopping and its food. In recent years Orchard Road has seen a string of upmarket malls open, forming a landmark shopping destination. Transport infrastructure is...