World Vision: US Christmas Bounceback

Russ Reid

ENTRY INFORMATION

Category: Not-For-Profit
Country where program ran: US
Date program started/ended: 1st October 2009

Product Description: Sponsoring a child in need every month is World Vision's flagship product' providing food, safe water, education, and more to transform young lives around the globe'and ensuring fulfillment of this pledge means building the essential one-to-one sponsor-and-child relationship, accomplished here through a personalized Christmas card to share.

Advertiser/Client Name: World Vision
Media Channels: DirectMail
Website: www.worldvision.org/ComeCelebrate

STRATEGY

Marketplace Challenge:

The recession, health care costs and a rough housing market have emptied wallets nationwide. So focusing sponsors' attention, let alone their dollars, on the continued needs of children in foreign lands is a challenge.