A new era of financial services: How the Bank of America is communicating in a challenging environment

Anne M. Finucane

The challenges facing marketers across the US financial services sector are as complex in the early 2010s as they were at any time in the history of the industry.

A new era of financial services: How the Bank of America is communicating in a challenging environment

Anne M. Finucane

The challenges facing marketers across the financial services sector are as complex today as they were at any time in the history of the industry. Large financial institutions have generated enormous attention and criticism from elected officials, advocates and, at times, their own customers. As our economy struggles to recover, the most comprehensive changes to the regulatory landscape since the 1930s are fundamentally shifting how banks interact with their customers, leading to greater confusion. All this serves to further weaken...

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