Privacy in perspective: Insights from DMA Data Protection 2014

Lena Roland

Hacked passwords, clandestine email surveillance, data breaches and the National Security Agency (NSA) scandal have brought concerns about the use – and misuse – of personal data well and truly to the fore.

The need for businesses to raise standards when it comes to the handling of consumer information, as well as the opportunity to leverage this issue as an area of competitive advantage, were some of the main themes emerging from the Direct Marketing Association's Data Protection 2014 conference, held in London in March 2014.

David Smith, deputy information commissioner at the Information Commissioner's Office (ICO) – an independent authority established to uphold the British public's information rights – said the organisation is on a mission to raise standards, with "trust marks" and "privacy seals" demonstrating good practice both in development.