American Legacy Foundation (Truth): Do you have what it takes to be a tobacco exec?
Every day in the United States, 3,900 teens try cigarettes, and 1,500 go on to become daily smokers.1 Which isn't all that surprising considering Big Tobacco spends about $12.49 billion a year on advertising and promotions.2
Since 2000, the truth® campaign has been the antidote against Big Tobacco's manipulative marketing practices. In only the first four years of its existence, the truth campaign is responsible for nearly 450,000 fewer youth smokers,3 translating into 100,000 lives saved.4
But reaching teens in 2009 was going to be tougher than ever. Teens faced the worst economy they or their parents had known. Unemployment skyrocketed while the stock market crept lower and lower.