AT&T: You've Got a Case

BBDO New York

Entry Information

Category: Retail/Direct Sales
Country where program ran: USA
Dates program started/ended: Novemeber 2011 – January 2012

Product Description:

AT&T is a leader in telecommunication services, including cell phones, wireless, U-verse, digital TV, high speed internet, DSL, home phone, and bundled media services.

Advertiser/Client Name: AT&T
Media Channels: Social Networking, Mobile, Web Advertising, Other

Strategy

Marketplace challenge:

AT&T wanted to help young people convince their parents they deserve a new 4G smartphone for the holidays. But smartphones are pretty pricey gifts. If they really deserve one, they'd need a convincing argument.

So we created Kent Wesley, the world's #1 Facebook attorney, to help them prove they deserve one.