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Sampling v. scale in the internet age: An investigation of the tension between convenience sampling, response rates, probability, and coverage
This short paper investigates whether a volume-based approach to collecting opinions is a reasonable substitute for probability sampling.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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