Cool is not enough

In an attempt to address Japan's ongoing economic problems, the Japanese government sought to boost Western exports of Japanese pop culture elements such as anime and manga as part of a "Cool Japan" concept.

Cool Is Not Enough

Christopher GravesOgilvy Public Relations, Washington

If you aren't remembered, then you never existed.-from the Japanese anime series, Serial Experiments Lain Do your work with mastery.

-The Buddha

In 1856, Felix Bracquemond, a Parisian engraver, printmaker, and ceramicist, received a package of ceramics from Japan. Bracquemond was immediately stirred, legend has it, by the flat, bold style of the images on the paper used to protect the ceramics. He showed these woodblock prints to his artist friends, including Manet, Degas, and Whistler, who swiftly began incorporating Japanese motifs in their work....

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