Making marketing work harder with mobile: Findings from MMA's SMoX research (Smart Mobile Cross Marketing Effectiveness)

This paper examines the impact of mobile marketing on overall campaign performance, looking at how it performs compared to other media channels, and the impact it has on brand metrics and people's behaviour.

Making marketing work harder with mobile: Findings from MMA's SMoX research (Smart Mobile Cross Marketing Effectiveness)

Vassilis Bakopoulos and Rex BriggsMobile Marketing Association and Marketing Evolution

Background:

With the ever-increasing pressure on marketers to achieve increased profitable growth and a laser focus on their bottom line, the need to understand the impact of their marketing and which parts deliver the highest ROI is critical. At the same time, as mobile investment is increasing at the fastest rate of any media, there is an urgency to understand the ROI specific to mobile marketing. There is a need to understand which...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands