SAP India: Social Media Strategy @SAP India

Poonam Lalwani, Venugopal Desai and Rajiv Dingra

Campaign details

Brand owner: SAP AG
Agency: WATConsult
Brand: SAP India
Country: India

Executive summary

'What do your customers really think?' This was the question on the minds of the marketing team at SAP India, which set it to become the social-media objective when it started its social journey in 2011.

SAP enjoys a great brand presence and clear leadership in India as an ERP company; SAP offers solutions across 26 industries and around five key areas of applications, analytics, database and technology, mobile and cloud. With an ambitious business objective of touching over 1 billion lives through SAP systems by 2015, it was imperative for SAP in India to reach out, connect and reposition itself within its large ecosystem of customers, potential customers, partners, employees and potential employees – as an organization that 'helps the world run better'.