Publishing Strategy: the Financial Times
(and some others)
CIBC Securities Europe
The word international invites
definition. In trying to describe the international publishing
strategy of the Financial Times the route taken has been
circuitous, with consideration being first given to two other
business publications having marked international/global
characteristics the weekly Economist and the Wall
Street Journal. This should have the merit of putting the
FTs own approach into some perspective.
The first point to make about the Economist
is that its management believe it to be global. This is backed up
by a number of the operating characteristics of the magazine as
well as by the way the company is run.