International Publishing Strategy: the Financial Times
 (and some others)

Eric de Bellaigue
CIBC Securities Europe

The word ‘international’ invites definition. In trying to describe the international publishing strategy of the Financial Times the route taken has been circuitous, with consideration being first given to two other business publications having marked international/global characteristics – the weekly Economist and the Wall Street Journal. This should have the merit of putting the FT’s own approach into some perspective.

THE ECONOMIST

The first point to make about the Economist is that its management believe it to be global. This is backed up by a number of the operating characteristics of the magazine as well as by the way the company is run.

Circulation