International publishing strategy: the Financial Times (and some others)

A comparison of three publications which at first sight look very similar: the Financial Times, the Economist and the Wall Street Journal.

International Publishing Strategy: the Financial Times  (and some others)

Eric de Bellaigue CIBC Securities Europe

The word ‘international’ invites definition. In trying to describe the international publishing strategy of the Financial Times the route taken has been circuitous, with consideration being first given to two other business publications having marked international/global characteristics – the weekly Economist and the Wall Street Journal. This should have the merit of putting the FT’s own approach into some perspective.

THE ECONOMIST

The first point to make about the Economistis that its management believe it...

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