International Publishing Strategy: the Financial Times (and some others)
Eric de Bellaigue CIBC Securities Europe
The word international invites definition. In trying to describe the international publishing strategy of the Financial Times the route taken has been circuitous, with consideration being first given to two other business publications having marked international/global characteristics the weekly Economist and the Wall Street Journal. This should have the merit of putting the FTs own approach into some perspective.
THE ECONOMIST
The first point to make about the Economistis that its management believe it...