Mobile creativity: Geo-targeting using location
Mark BrennanManning Gottlieb OMD
The rapidly expanding use of smartphones has enabled the hyper-targeting of consumers by their location and other behavioural data points. This article explains how using this combined approach will enhance the value and relevance of marketers' communications and advertising.
Mobile creativity
This article is part of a collection of articles on creating responsive mobile advertising. Read more.
Data-driven targeting is not particularly new (all targeting must come from some element of data, we hope), but marketers are coming to understand the power of combining multiple data sets to...