Diaries for digital delivery

John Stockley
Ipsos Media, United Kingdom

Tim Farmer
ATR UK, United Kingdom

BACKGROUND

There are three main digital platforms for radio in the United Kingdom: digital television, digital radio receivers and the Net. Digital television is available via Sky Digital (7.3 million homes) and Freeview (4.7 million homes), as well as the main cable networks like NTL and Telewest that reach 6.0 million homes. In addition, sales of DAB digital radios reached 1.38 million at January 2005 and 23.3 million people have some access to the Net either at home or at work. The growth of these platforms has provided listeners with:

  • enhanced digital reception due to simulcasting by established FM and Amservices;

  • new national digital only stations;