Emerging markets research: mining insights in developing markets

Appreciating cultural sensitivities and market nuances is fundamental to uncovering great insights. This is especially true when trying to open up new territories.

Emerging markets research: mining insights in developing markets

Julian RolfeBrandhouse

Observing first hand the nuances of local human behaviour and cultures is key to unearthing genuine consumer insight in emerging economies, writes Julian Rolfe of Brandhouse....