The Green Party of Aotearoa – Vote for me. Green Party election campaign 08

Category: Charity/Not for Profit (Gold); Corporate Reputation (Gold); Most Integrated Campaign (Gold); Paradigm Shift (Bronze)
Agency: Special
Advertiser: The Green Party

SUMMARY

Vote for Me was a game changing campaign that took a strategic approach in repositioning the Green Party with mainstream voters to achieve outstanding success in the 2008 election.

By focusing on the brand of the Greens Party and not its candidates or specific policies, Special transformed the party's communications programme at every level for the 2008 election.

MARKETING CHALLENGE

The Greens knew the 2008 campaign had to be outstanding. The previous election in 2005 had seen them only just stay in Parliament by scraping past the 5% party vote threshold.