Mastercard: A Priceless Delivery

Tahaab Rais

Campaign details

Brand: Mastercard
Brand owner: Mastercard
Lead agency: FP7/DXB ( A part of McCann Worldgroup)
Country: United Arab Emirates
Industries: Banks, credit cards, loans
Channels used: Content marketing, Events & experiential, Mobile & apps, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, advocacy,
Budget: Up to 500k

Executive summary

The refugee crisis in the Middle East has displaced many children and isn't ending anytime soon. Al Jazeera says: "The World Food Programme says it is seriously underfunded and now has to make life-or-death decisions about who to feed and who to cut off." Food aid sent to the affected areas is often of poor quality and is inadequately packaged and, due to inefficiencies and politics in the region, the food often doesn't reach the children.