New hope in harsh times: The Futures Company on the UK consumer outlook for 2013
New research, unveiled by The Futures Company at a briefing in London in April 2013, has picked out some glimmers of hope for British consumers – a group that has been hit hard by the global financial crisis over recent years.
Britons are, presenters suggested, coming to terms with their new and precarious financial reality and are showing increased resilience and self-confidence. Further, The Futures Company's analysis suggests that certain brands are tailoring their communications to match this changed consumer mindset.
The research presented at the briefing was the seventh wave of the company's ongoing study of the UK Consumer Outlook, with the first data having been collected in July 2008. (Warc reported on previous waves of the study in October 2011 and February 2012.) These latest figures were derived from an online consumer poll conducted in January and February 2013.