Diversity in U.S. Advertising: "The Ultimate ROI"

Geoffrey Precourt
WARC Online

A year after its inception, the American Association of Advertising Agencies (soon to be known formally as the 4A's) and Howard University have launched the Center for Advertising Excellence (CEA).

The 4A's seeded the center in September 2008 with a grant of $250,000. Among the agency sponsors that have since signed on are Deutsch, DraftFCB, Fuse, Grey, G2, Interpublic, JWT, McCann Worldgroup, Momentum, Saatchi & Saatchi, Publicis Group's VivaKi, and WPP. Howard, whose John H Johnson School of Communications, which has the only accredited degree-granting program in advertising among the nation's Historically Black Colleges and Universities (HBCU), hopes the CEA will become the preeminent training facility for people of color who are interested in advancing their careers in the advertising industry.