Nobody owns an audience: how publishers are finding and keeping readers

This event report covers publishers' tactics for overcoming the internet's undoing of demographics and curation, and how, where, and why content should be served.

Nobody owns an audience: how publishers are finding and keeping readers

Brian CarruthersWarc

Publishers of all descriptions are looking for ways to build and retain an audience, but that's no easy task in today's digital media landscape where, said Mary Hamilton, executive editor/audience at Guardian News & Media, "the internet has unbundled old ideas of demographics and content … People just take the bits they want and not all the other stuff publishers used to give them".

And it's changing constantly, she told an audience during a panel discussion at the Guardian Changing Media Summit, an event held in...

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