Callaway Golf: Demon Drive

AMP

JUDGE'S COMMENT:

"They made a simple viral game hugely compelling – even the golf haters in the room couldn't resist it! The game is a great demonstration of the power and accuracy of the product and is a super-smart way of capturing data."

Alex Wright, We Are Friday

THE TEAM

Simon Haslehurst

Kristian Wheater

Hugh Charrington

Rory Cullen

Russell Hall

Abi Pearl

CLIENT • Callaway Golf

WHAT IS WONDERFUL ABOUT THIS WORK? • Younger golfers aren't considering Callaway, even though they're the world's most innovative golf brand. We created an addictive online game that challenged golfers to test drive the clubs by hitting the longest drives across six European cityscapes. In just three months our game had 98,711 visits, with an average dwell time of ten minutes.