TUI UK & Ireland: MyThomson app

Creator

The team

Lucie Bell – Mobile Manager
Denise Cooper – Senior CRM Manager (Pre-departure)
Nik Mortimer – CRM Executive (Pre-departure)
Davenia John – eCRM Account Director
Mark Brennan – Managing Director
Jeremy Gidley – Head of CRM (UK & Mainstream)
Dan Martin – Head of Development
Dinesh Hirani – Technical Development Director
Michelle Brennan – Senior Account Manager
Dan Ridler – General Manager CRM

Other contributors

AKQA – Creative design
ADITI – Technical
Appcelerator – Technical

How did the campaign make a difference?