The Instagram Lens: Ways of seeing in the digital age

This case study describes how Instagram, the image-based social network, deployed cultural insight within a multi-method approach to understand how advertising should evolve in the current cultural context.

The Instagram Lens: Ways of seeing in the digital age

Sparkler and Instagram

Summary

The Instagram Lens: Ways of seeing in the digital age

High-quality, connected, mobile screens are augmenting our visual relationship with the world - with brands, content and how we communicate.

In short, how people 'see' is changing. And for advertising to continue to 'work', media owners and agencies need to understand this.

In partnership with Instagram, we discovered how:

  • Our world is becoming more visual – with screen time and social media at the heart of this shift
  • We increasingly see the real world as it...

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