The Instagram Lens: Ways of seeing in the digital age
Sparkler and Instagram
Summary
The Instagram Lens: Ways of seeing in the digital age
High-quality, connected, mobile screens are augmenting our visual relationship with the world - with brands, content and how we communicate.
In short, how people 'see' is changing. And for advertising to continue to 'work', media owners and agencies need to understand this.
In partnership with Instagram, we discovered how:
- Our world is becoming more visual – with screen time and social media at the heart of this shift
- We increasingly see the real world as it...