Mobile creativity: The opportunities in mobile video

This article gives an overview of the multiple mobile video platforms and ad networks that are available to advertisers, and provides guidance for selecting from these, creating content and appealing to the right target group.

Mobile creativity: The opportunities in mobile video

Ben PhillipsMediaCom

The number of mobile video platforms and ad networks is multiplying fast, providing myriad opportunities for audience targeting. But you need to choose your platform carefully and keep your content short and immediately appealing to the target group.

Mobile creativity

This article is part of a collection of articles on creating responsive mobile advertising. Read more.

The device on which we access digital content is changing. Desktop is being overtaken by mobile, be it smartphone or tablet.

But just as video content is increasingly dominating what we consume...

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