Agile marketing: Create a new campaign in 14 days
John KennyFCB Chicago
When a client wants a campaign urgently, you need to have access to real-time research tools, to bring creatives into strategy development and to work in a multi-disciplinary agency team.
Marketing with velocity
This article is part of a collection of articles on agile marketing. Read more.
What does agility look like? FCB Chicago recently launched a new campaign for a major brand that beat all previous performance benchmarks and that, from client briefing to final edit, took all of 14 days to produce.
Agility...