McDonald's: McTollbooth

This case study shows how McDonald's, a fast food chain restaurant, radically boosted its likeability rating with an experiential campaign in the Philippines.

McDonald's: McTollbooth

Agency: Leo Burnett Manila

Brand: McDonald's Advertiser: McDonald's Philippines Country: The Philippines


McDonald's regularly tracks the brand's health based on a monitoring study conducted by TNS Philippines. Particularly, it looks into the 'Most Favorite Informal Eating Out (IEO) brand' metric to assess the brand's top-of-mind awareness and popularity

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands