McDonald's: McTollbooth

This case study shows how McDonald's, a fast food chain restaurant, radically boosted its likeability rating with an experiential campaign in the Philippines.

McDonald's: McTollbooth

Agency: Leo Burnett Manila

Brand: McDonald'sAdvertiser: McDonald's PhilippinesCountry: The Philippines

Objectives

McDonald's regularly tracks the brand's health based on a monitoring study conducted by TNS Philippines. Particularly,...

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