Social media trends and opportunities: Google's tips for brands
Low Lai Chow
At this year's Social Media Week Singapore, Laura Balkovich, Google's head of social, Asia Pacific, observed that six billion of the approximately seven billion people on earth already have a mobile phone. "There are more people who have mobiles than have running water or electricity," she said, adding that such a high level of access to technology was essentially "unprecedented".
The rapidly-changing technological environment not only impacts everyday life; it also shapes how people use the internet. And that, of itself, naturally affects Google. "At Google, we...