Deep dive on in-feed ad units

This article supplements the IAB's Native Advertising Playbook, adding deeper detail on in-feed ad units, specifically the consumer's first experience or ad discovery with the paid content distribution ad.
  • The paper focuses on exploring the most commonly used in-feed ad types in the three dominant feed types: content, social, and product feeds.
  • Focusing on feed types helps buyers and sellers to have a common framework to assess existing and future opportunities for current and emerging new in-feed ad types on both web and mobile based on their goals.
  • The ultimate goal is to ensure that the ad type and the ad experience best fit within a given publisher's environment/UX to meet the advertiser's goals.
  • It is important for advertisers to understand the context of their ads...

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