Exploring Luxury Value Perceptions in China: Direct and indirect effects

Taking the case of China, this paper examines the relationship between different luxury value dimensions, and explores how these affect consumers’ purchase intentions.
Sun et al.

Exploring luxury value perceptions in China: Direct and indirect effects

Gong Sun

Central University of Finance and Economics, China

Steven D'Alessandro

Charles Sturt University, Australia

Lester W. Johnson

Swinburne University of Technology, Aus

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