Evaluating online advertising campaign effectiveness with online research

This presentation, given at Warc's Online Research: Now and Next 2012 conference, centres on Research Now and Steel's work for Debenhams.
Research participants are part of a recruited panel, so agree to have their interactions with the client tracked. Results from the project indicated that many of the people who viewed the ads went on to visit the client's website. But the spots were not very precisely targeted....

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