V/Line Guilt Trips

This is a story of how V/Line, the Australian train company, used the power of guilt to motivate young people in Victoria, Australia, to leave the bright lights of the city to visit friends and family in the country.

V/Line Guilt Trips

Karl Bates, Adrian Mills and Danish ChanMcCann Australia

Campaign details

Brand owner: V/LineAgency: McCann AustraliaBrand: V/LineCountry: AustraliaIndustry: Rail, bus, coach, boat services, car rentalMedia budget (USD): Up to $500kChannels...

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