The 'irrationalisation' of surveys: Using behavioural economics to improve research results

This paper argues that survey techniques which reflect behavioural economic insights, such as discrete choice modelling, outperform traditional techniques for predicting real world behaviour, such as the monadic test.

The 'irrationalisation' of surveys: Using behavioural economics to improve research results

Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu and Steve LamoureuxAffinnova, USA

Introduction

One of the most popular methods for assessing the likely success...