The 'irrationalisation' of surveys: Using behavioural economics to improve research results
Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu and Steve Lamoureux
This paper argues that survey techniques which reflect behavioural economic insights, such as discrete choice modelling, outperform traditional techniques for predicting real world behaviour, such as the monadic test.
The 'irrationalisation' of surveys: Using behavioural economics to improve research results
Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu and Steve LamoureuxAffinnova, USA
Introduction
One of the most popular methods for assessing the likely success...