What management heretics believe in

Martin Kornberger and David Redhill
Copenhagen Business School

Martin Kornberger and David Redhill describe how Deloitte Australia turned the management rule-book upside down, emerging with a heretical approach that not only solved the problem of haemorrhaging clients but became a template for professional services marketing

SAVE FOR a few high-tech gadgets and other electronic perks, an executive from the 1970s would feel quite at ease in a state-of the-art professional services company of today. In fact, when it comes to managing these kinds of organisations the executive's role has changed little in a century and is still largely defined as Frederick Taylor set it out in his seminal 1911 treatise The Principles of Scientific Management - the manager plans, sets objectives, coordinates activities, controls outcomes, and measures performance.