Channel planning: Media mesh or media mash?

Media multitasking has become a way of life. In a Ball State University study of concurrent media exposure (CME), observers shadowed participants through the day.

Channel planning: Media mesh or media mash?

Mike Bloxham

Ball State University

Touchpoints research is revealing the implications of multimedia consumption, including when it is competing for attention and when it is complementary

Multitasking has become a way of life. Correction – a way of survival. Who doesn't read email while on conference calls, text while walking down the street like a crack-berry zombie, and watch TV while surfing the web? How could we get through

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