Channel planning: Media mesh or media mash?

Mike Bloxham

Media multitasking has become a way of life. In a Ball State University study of concurrent media exposure (CME), observers shadowed participants through the day.

Channel planning: Media mesh or media mash?

Mike Bloxham

Ball State University

Touchpoints research is revealing the implications of multimedia consumption, including when it is competing for attention and when it is complementary

Multitasking has become...

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