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Channel planning: Media mesh or media mash?
Media multitasking has become a way of life. In a Ball State University study of concurrent media exposure (CME), observers shadowed participants through the day.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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