Tales from the judging rooms – experiences of judging an IPA Effectiveness submission vs writing one

David Golding

The overwhelming response whenever I've mentioned any involvement with the IPA Effectiveness Awards has always been 'Oh, you poor bastard.' If you're beavering away at the agency crafting your case surrounded by reams of data, your peers will regularly pity you. And the same applies to being a judge. As a large cardboard box arrived for me at Adam & Eve containing this year's entries, again I was bestowed the sympathy of my colleagues. This was, however, misplaced. Undoubtedly both entering and judging the IPA Effectiveness Awards is a significant commitment, but both are hugely rewarding experiences offering a great opportunity to learn more about client businesses, the power and importance of communications and, quite frankly, yourself.