Continuous Usability Testing for the New Audi Website

'Vorsprung durch Technik' in the Internet

Grit Schnfeld
Audi AG
and
Tim Bosenick
SirData GmbH



INTRODUCTION: WHY IS USABILITY IMPORTANT FOR AUDI?

The brand 'Audi' stands for a sophisticated technique, an innovative design and a clear structure. Not only the automobiles, but also the new website of Audi should reflect exactly these features.

  • Sophisticated technique: The website should be easy to use and navigate.

  • Innovative design: The website will have the main navigation on the right side.